BROOKE GLADSTONE: Media frenzies can be generated by stories both large and small. Sometimes it's hard to predict which events will capture the nation's imagination. But history tells us that the public will always respond to stories about people trapped in holes. On an early morning, 15 years ago this past Wednesday, an 18 month old girl playing in her back yard in Midland, Texas fell into a well. By the time she was freed 58 hours later, everyone in America would know her name --Jessica McClure. On the Media's Mike Pesca looks back not just on Baby Jessica but on the media magic that is created when a person is trapped underground.
